At Philips, design is far more than just creating good-looking products. Design at Philips is a key element in the innovation process and is applied throughout the Philips Group companies as a business method.
Every detail that makes up a product experience is carefully looked at, from the purchase until the actual use. Even the nostalgia - the fond memory the consumer has of the product after he/she has stopped using it - is taken into account during the product design process.
At Philips, the traditional design disciplines are integrated with expertise from the human sciences and technology through a multi-disciplinary, research-based approach that makes it possible to create new solutions that satisfy and anticipate people's needs and aspirations. We call this new, enriched type of design High Design. High Design is both a philosophy and a concrete process, and it is seamlessly integrated in the Business and in the Product Creation Processes.
The mission of the design professionals at Philips is to design solutions that humanize technology. Philips' design expertise in all fields is kept up-to-the-minute through research programs that investigate the latest developments - and take them several steps further.
