For professionals

medical grade baby app

Helping you support and reassure new parents: the first medical grade baby app with connected products providing personalised advice


uGrow is designed to provide unique, personalized insights into a baby’s development. Parents are increasingly turning to online platforms for pregnancy and childcare advice or support.2

Usage medical apps
67,1% of nurses and 89,6% of doctors use medical apps to support their daily work1
uGrow captures

  • uGrow captures:

  • Developmental milestones
  • Date of birth
  • Name and gender of child
  • Weight and height
  • Feeding patterns
  • Bottle feeding
  • Breast feeding
  • Milk expression
  • Diaper usage
  • Sleep patterns
  • Pictures*
  • Crying frequency
  • Room climate: room temperature and humidity*
*Connected with other Philips Avent devices (e.g. Smart Ear Thermometer and uGrow Smart Baby Monitor)

Meet the baby tracking app that has your back

uGrow enhances your  relationship with parents

uGrow enables parents to...

uGrow enables parents to
  • Capture their baby’s development
  • Discover patterns in the baby’s day
  • Celebrate and remember milestones
  • Facilitate smarter parenting
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which allows you to...

ugrow allows you to
  • Obtain accurate records of up-to-date information
  • Save time through optimizing your consultation time
  • Support and help reassure parents and challenge any misconceptions
Keep track of your baby's sleeping habits

Help the parents in your care stay one step ahead


During pregnancy, and for six months after baby arrives, uGrow sends parents expert advice that helps them understand what’s happening then and what’s coming up.

Share the download link via email or download uGrow now.

Avent Symposium

Digital technology can support breastfeeding practice

Digital technology unlocks the potential to reach breastfeeding women far beyond the geographical extent of a professional health care worker.

Find out what leading Healthcare professionals have to say about the Impact of digital technologies on breastfeeding at the Philips Avent Scientific Symposium.

  • Digital technology unlocks the potential to reach breastfeeding woman far beyond the geographical extent of a professional health care worker
  • Technology may also help overcome the barriers associated with low and high income countries: messaging, voice coucelling, and interactive media offer support for breastfeeding mothers
  • However, digital technology should used wisely, to prevent a spread of misinformation about breastfeeding practices

Your uGrow  information downloads

Information for healthcare professionals

  • Educate you on the benefits of uGrow and how it contributes to your relationship with parents
  • Leaflets for parents included
  • Highlights how the app can enhance the HCP–parent relationship

Information for parents

  • The leaflet can be provided to parents. (Also included in information folder)
  • It outlines how the app can assist with tracking baby’s development and support parents throughout the process


Summary of data captured in the uGrow app?
Date of birth, name and gender of child, weight and height, feeding patterns, bottle, breast, milk expression, diaper usage, sleep patterns, crying frequency, temperature*, room climate: room temperature and humidity*, developmental milestones, pictures*

*Connected with other Philips Avent devices (e.g. Smart Ear Thermometer and uGrow Smart Baby Monitor)
Is the privacy of parents and babies kept safe?
At Philips, we take privacy seriously. We use a variety of security technologies and best practice methods to protect data from loss, misuse or unauthorized access. For example, we use access controls and make use of firewalls and secure servers. We also encrypt certain types of data such as financial information and other sensitive data.The software that makes up the app has been developed to medical standards for both risk management and privacy.  Security controls and firewalls are built into the software design according to ISO standards via IEC 62304:2006.
Whom to contact for comments on real time support?
Contact our customer service team
Is the app free?
Yes, the app is free.
More information about the medical grade of the app
The uGrow app is registered as a medical device in the European Union countries under the European Union Regulation Council Directive 93/42/EEC.
  1. Mobasheri MH, et al. BMJ Innov 2015;00:1–8. UK data
  2. Plantin L, Daneback K. BMC Fam Pract 2009;10:34